During the past year, there has been a great deal of discussion surrounding the outdoor industry’s conversion from paper and paste posters to polyethylene or PE poster substrates. NextMedia has begun transitioning to the use of PE posters. We are on schedule to complete the conversion by January 1, 2009.
NextMedia has announced paper and paste posters will no longer be accepted for posting on March 9, 2009.
Since the size is standard on all posters, the new PE posters can be produced by most printers. PE posters do not flag so it will no longer be necessary to produce a 10% poster overage for campaigns. PE posters are resilient with field tests proving these substrates will maintain strength and quality for several months. However, PE posters will not be rotated so a sufficient number of poster units should be produced every time a campaign is posted or reposted.
NextMedia has proposed a set of business practices for 100 percent recycling PE substrates based on specific criteria.
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