For years outdoor has been counted by the number of eyes that pass the boards on a daily basis. Now the billboard is looking back, to better understand who those eye's belong too. The TAB’s “Eyes On” measurement system will be rolled out by the end of the year. This
new system represents the most significant change in OOH audience measurement the industry has ever seen. Through GPS, surveys, and many other resources the outdoor industry will be able to now offer the make up of the people seeing the billboards. So that we can now tell you which boards in a market reach the 25-35 year olds, with over $50,000 incomes that are currently looking to purchase a new car in the next 6 months.
Our new ability to tell you what boards you are seeing on a regular basis will make your outdoor purchase even more powerful. While still maintaining the lowest cost per thousand people reached.
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