EYE'S ON YOU

For years outdoor has been counted by the number of eyes that pass the boards on a daily basis. Now the billboard is looking back, to better understand who those eye's belong too. The TAB’s “Eyes On” measurement system will be rolled out by the end of the year. This
new system represents the most significant change in OOH audience measurement the industry has ever seen. Through GPS, surveys, and many other resources the outdoor industry will be able to now offer the make up of the people seeing the billboards. So that we can now tell you which boards in a market reach the 25-35 year olds, with over $50,000 incomes that are currently looking to purchase a new car in the next 6 months.
Our new ability to tell you what boards you are seeing on a regular basis will make your outdoor purchase even more powerful. While still maintaining the lowest cost per thousand people reached.

Poster Conversion Date Will Be Reached

During the past year, there has been a great deal of discussion surrounding the outdoor industry’s conversion from paper and paste posters to polyethylene or PE poster substrates. NextMedia has begun transitioning to the use of PE posters. We are on schedule to complete the conversion by January 1, 2009.

NextMedia has announced paper and paste posters will no longer be accepted for posting on March 9, 2009.

Since the size is standard on all posters, the new PE posters can be produced by most printers. PE posters do not flag so it will no longer be necessary to produce a 10% poster overage for campaigns. PE posters are resilient with field tests proving these substrates will maintain strength and quality for several months. However, PE posters will not be rotated so a sufficient number of poster units should be produced every time a campaign is posted or reposted.

NextMedia has proposed a set of business practices for 100 percent recycling PE substrates based on specific criteria.